Perseverance – The Most Important Word in the Entrepreneur Dictionary

Written by Marvin Russell on February 24, 2017
Perseverance – The Most Important Word in the Entrepreneur Dictionary

Picture the craziest obstacle course you can think of. There’s multiple 20 foot walls you have to climb and pull yourself over. Moats with cold and murky water you have to crawl through. Fire shooting above your head. Canyons you have to swing across. Random flying objects trying to knock you down.

Use your imagination. Make it really crazy.

Once you picture the obstacle course in your mind, stretch it out over a year. How many of your would do it? How many of you would finish that obstacle course no matter hard it was, or how long it took?

The truth is that 99% of people wouldn’t even attempt it, let alone finish it. Too scary. Too risky. Too hard. Too far. Too long. Too many unknowns.

However, a few of you would attempt the obstacle course, but even fewer would complete it.

That’s perseverance.

The willingness to do something despite the enormous difficulties that might lie ahead.

Entrepreneurship is that obstacle course. That’s why “perseverance” is the most important word in the entrepreneurship dictionary.

Still not convinced? Here’s a quote about perseverance from a guy you might know.

Steve Jobs on “Perseverance”

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You pour so much of your life into this thing. There are such rough moments in time that most people give up. I don’t blame them. It’s really tough. It consumes your life.”

A final thought

Almost every day of my life I think about the word “perseverance”. It’s that important. Like any entrepreneur, I have good days and some bad days. Thinking about that word gets me through those bad days.

I know what separates the best athletes, actors, business people, politicians, philanthropists, and entrepreneurs in the world. It’s pure perseverance. Who want’s it more? Who’s willing to sacrifice?

Not many people are. If you want to be the best at something…if you want to be an entrepreneur, think about perseverance and why it’s the most important word in the entrepreneur dictionary.

Thanks for reading.

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After two startups and two successful acquisitions, I'm sharing everything I've learned about digital marketing, agency life, running a SaaS, and being acquired...twice!
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Author bio

Marvin Russell is an entrepreneur with 2 startups and 2 successful exits. He's currently working on startup #3, Checkli.

  • Great post man, love the new blog, and completely agree that perseverance is key. Of course easier said than done, however I’d definitely want to add that meditation definitely has helped me in terms of going through harder times whether that’s within a day or a longer period of time. Mindfulness definitely is something that can help cultivate perseverance, at least it has for me, and will always help in terms of not getting sucked into negative thought patterns that provide no benefit (some negative thought patterns can kickstart you as well, but in the case of ones that are useless, avoid them at all costs.)

    – Moe

    • Hi Moe,

      You are right. I just started meditating. Trying to live in the present and not in the future.